BRANDING Revamping and recharging after the COVID-19 pandemic hit, and our OTED's online presence became more important than before. Research, team input and analysis suggested that OTED needed to remain 'relevant' and 'fresh'. Maintaining a colour scheme of green to symbolise the 'eco friendly' and 'vegan' aspects of our brand and products, and a sleek charcoal, we began to change our online presence in February 2021, which will be moving in store in Spring.

ONTHEEIGHTHDAY.CO.UK In 2020, I was finally given permission to build OTED's first online shop. Using Shopify, Wix and Silverstripe CMS', I built the online shop, and manage front end development. I perform analysis, and strategise on how to improve conversion rate and increase traffic.

ON THE EIGHTHDAY AND CLOUDWATER BREWING CO. COLLAB Working with the marketing and sales teams at Cloudwater on a Veganuary campaign, utelising their reach to drive traffic to OTED's online store. I made recipe blog posts pairing meals with their beers and facilitated video content leading up to a live streamed 'cook along'. I also did an instragram take over.

EVENTS MARKETING for SALFORD PRIDE Overseeing my team, we successfully develop strategy for free, ticketed, live streamed and even outdoor major event the Pink Picnic.

FOR SALFORD PRIDE I orchestrate and execute project for social media and online presence development, and work with a social media officer and design officer to help generate content. As a team, our day-to- day focus is on community engagement working on projects like Black History Month Spotlights, Trans Day of Remembrance live streamed performances, LGBT+ History Month OURStory video series, and observance days.

SOCIAL MEDIA & COLLABS LGBT+ History Month Collab with Reform Radio, covering iconic LGBT+ tracks. Video based project to target Gen Z and millennial audiences.

February saw HUSK achieve a 'Spotlight' from The Unsigned Guide for track 'Feeling Heat'. I perform press outreach and PR, including full press releases and copywriting for HUSK for the most part, and work with agencies such as The LOST Agency and Puffer Fish Press to assist with radio airplay. Written media press outreach is performed by myself.

Capitalising on interest as HUSK as a trans musician, I rebranded under the trans flag colours, pink, blue and white. This helped to create cohesiveness across platforms, and allowed for content when new music could not be released during lockdown and restrictions.